E-COMMERCE
BRAND CAMPAIGN: BLACK FRI-YAY | LOFT
As a business that’s promotionally driven year round, LOFT needed more than discounts to draw in customers for Black Friday - the most financially important season of the year.
My role was to motivate the marketing creative team to concept a highly emotional campaign while executing within tight deadlines and a limited budget. I oversaw the digital, print and in-store production including store window displays, custom tote bags, and social media execution.
Chewy Halloween 2021
PROGRAM BRANDING & LAUNCH
ALL REWARDS| ANN INC.
The ask? Develop the identity and positioning for one loyalty program that will serve three distinct brands.
Historically, ANN INC. brands (Ann Taylor, LOFT and Lou & Grey) offered loyalty perks only to their private label credit cardholders—leaving a huge group of customers unrewarded for their brand devotion. To ignite the spending power of that untapped population, ANN INC. began the development of its first tender-neutral loyalty program in 2018.