360° BRAND CAMPAIGN: BLACK FRI-YAY | LOFT

As a business that’s promotionally driven year round, LOFT needed more than discounts to draw in customers for Black Friday - the most financially important season of the year. 

My role was to motivate the marketing creative team to concept a highly emotional campaign while executing within tight deadlines and a limited budget. I oversaw the digital, print and in-store production including store window displays, custom tote bags, and social media execution.